The Secret of Selling the Negro
6.0/10
0hr 21mins
Country:US
1954
Documentary
Spoken Languages: English
Overview:
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Budget
$0.00
Production companies
Johnson Publishing, Sarra
Genre
Documentary
Runtime
0hr 21mins
Rating
6.0/10
Release Date
1954-07-04
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