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Pink Ribbons, Inc.
Pink Ribbons, Inc.

Pink Ribbons, Inc.

6.5/10

1hr 37mins

Country:US, CA

2011

Documentary
Spoken Languages: English

Overview:

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Budget

$900,000.00

Production companies

ONF | NFB

Genre

Documentary

Runtime

1hr 37mins

Rating

6.5/10

Release Date

2011-09-11